To maintain the consistency across my work, I decided to use the sans serif font Proxima Nova across all documents. Due to my previous research into Instagram fonts, I chose this font for my booklet, marketing materials, website, and now the assignments. I find the font easy to read on the screen. The font is clean, modern lines and has easy legibility at all point sizes. The font is recognisable to many people as that used on Instagram, and reflects my theme.
I decided that both documents would be interactive pdfs created in InDesign. The software offers more flexibility in terms of layout that Microsoft programs. I also chose to produce both documents in landscape format to make it easier to read online. This also allows the reader to view a whole page at a time, without the text becoming unreadable.
The only difficulty is that it is not straightforward to set the line spacing in Indesign. In Word, a single line spacing is 120% of the font size. So in InDesign this equates to a 14.4pt spacing for a 12pt font size (and this is what the software defaults to). To get a 1.5 line spacing (as required), the calculation is therefore 1.5 x 14.4 = 21.6pt for a 12pt font. This has ts to be manually set for each text box.
The documents both have a front cover based on the same layout, again aiding consistency.
Each document was also created using a common colour scheme. The dark red boxes, hashtags, interactive buttons, page titles, and hyperlinks were all set to the colour 9f163d.
Both documents used hashtags. The CRP only has them on the front page, whereas the FMP has them on the majority of pages. The hashtags used were all researched and checked on Instagram and reflect the content of each FMP page.
But why use hashtags? Hashtags are the most popular means of categorising content on social media. It makes content discoverable and allows users to find relevant content from other people and businesses. The hashtag also allows connection and engagement with other social media users based on a common theme or interest. In my case, they are related to the work I have been doing considering the effects of social media on our self-portraits. For this reason, they have been placed throughout the FMP document.
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